Increase campaign success with the right click price

Click-through rate (CTR) is often used to measure the success of a native ad campaign. This can vary significantly depending on the industry — and this must be considered when setting the CPC value (cost per click).

Launch of new native performance product “Yaleo”

Two of Switzerland's leading digital marketing companies combine their strengths: With “Yaleo,” Audienzz and Ringier Advertising are launching a new product for displaying native ads in a pay-per-click model.

Quality vs. quantity in online advertising campaigns: Cheaper isn't always better

In our knowledge blog, you can find out which factors influence the price of an advertising campaign and which quality features need to be considered.

This is how you define your target group

The best advertising is useless if it reaches the wrong target group. Read our knowledge blog to learn how to get in touch with potential customers.

The meaning of pay per click (PPC)/cost per click (CPC)

In our knowledge blog, you will learn what pay per click or cost per click means and how to use this marketing method wisely.

Comparing SEA and Native Ads: Which should I choose?

You want to attract new customers. Which online advertising channels are suitable for you depends heavily on the respective objectives.

Yaleo Ads Manager: A guide

Create your own ads and be visible on Switzerland's absolute premium sites. 5 steps to your ad - with Yaleo! 5 easy steps to your Yaleo campaign

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